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The Secret Of The Highly Creative Thinker by Dorte Nielsen & Sarah Thurber

How do you make connections others don't?

The Secret Of The Highly Creative Thinker will show you just how. This is by far one of my favourite creative books of the year. It's simple. It's powerful. And, it's loaded with insights to ignite your creative thinking. 

Creative thinking has become less of a luxury and more of a necessity. 

Whatever the industry, innovative ideas are considered the glue that will hold the brand together and ensure that it weathers the storm against competition. Management guru Peter Drucker stated that marketing and innovation were essential to an organization's success --everything was essentially filler. In hindsight, creative thinking is the lifeblood of both marketing and innovation.  Workers now need to think flexibly and deliver solutions outside of the box.

Creative thinking is about making connections and seeing things that are not obvious on the surface. 

The Secret Of The Highly Creative Thinker helps you see and make connections that others don’t. One of my favourite quotes is by Susan Sontag, 
A writer, I think, is someone who pays attention to the world.

Creative people are forever surprising us by challenging assumptions, flipping ideas, and expanding, contracting and recombining things in their heads. It’s a three-ring circus in there.

Creative people think in a series of web-like patterns.

Less creative people think in logical, linear patterns.

Making connections can be simple insights. These “Aha!” moments propel you to move your idea forward. 

Connections are not just visual, they can also be verbal. 

Writers are masters of illuminating one thing by connecting it to another.

Biomimicry is the study of looking to nature for clues, solutions, analogies and insights. The idea is that nature boasts 3.8 million years of experience in product design, recycling, sustainability, and complex systems, so it makes logical sense to look there for inspiration and new connections. 

How “normal” people think

How highly creative people think 

The book explores divergent vs. convergent thinking, and makes note that although you may think that it is the former that leads to creative ideas, the truth is that convergent thinking is every bit as important. 

Done badly, convergent thinking is sounds like this: “Let’s just go with what you did last year. It worked fine.” 

“Creative people see what everyone else is looking at, and they create something completely different, because they connect the dots differently.”

The Secret Of The Highly Creative Thinker is published by BIS Publishers, and distributed in Canada by PGC Books

Blog post by @ShilpaRaikar (Creative and Social Media strategist, decor enthusiast and book lover, who also writes for a branding blog:, as well as a lifestyle blog: T: @SukasaStyle) 

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