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Where's The BaBOOn?

If there is one thing that Michael Escoffier and Kris Di GIacomo have created, it's a book that oozes uniqueness. Is it a book? Is it a game? What it is, is an attempt to be clever. But does it live up to the hype? You shall have to decide for yourself.

It took me a few pages in to realize the clever attempt at humour. Once you get it you can see that a snake can hide in a snowflake, and that an ape is bringing an apple to the ostrich. But it's a bit of a stretch. A better font or making the keywords upper case perhaps may make the concept more transparent. But then again, perhaps transparency was not what the authors were going for. 

For a better understanding of how to make words leap off a page, you can pick up Ellen Lupton's Thinking With Type. This book will help creatives understand the principles of marrying type with graphics, and ensure that designers learn how to avoid type crimes. Read the review at thinkBLINK

Whatever the case, there is a bit lost in translation. Where's The BaBOOn? is if anything, a neat attempt, to engage at a higher level. The words in the book do a hide-n-seek dance, and if you're lucky enough to discover them, then give yourself a pat on the back for a game well played. But because it's not as obvious, this is probably a book that may appeal to kids that are a bit older...even they may need a few attempts at rereading the book to fully appreciate its intention. 

Where's The BaBOOn is published by Enchanted Lion Books, New York, and distributed in Canada by PG Canada. 

Blog post by @ShilpaRaikar (Creative and Social Media strategist, decor enthusiast and book lover, who also writes for a branding blog:, as well as a lifestyle blog: T: @SukasaStyle)