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BIG MAGIC by Elizabeth Gilbert

Elizabeth Gilbert takes readers on a ride to conquer their fears and tap into their inner creativity, in her new book Big Magic. She cautions though that when she talks about "creative living" she does not necessarily mean talking about pursuing a life that is professionally or exclusively devoted to the arts. 

"When I refer to 'creative living', I am speaking more broadly, I am talking about living a life that is driven more strongly by curiosity than by fear." 

Elizabeth Gilbert talks about a creative life being an amplified life; it is a bigger life, a happier life, an expanded life, and apparently, a hell of a lot more interesting. 


"Living in this manner - continually and stubbornly bringing forth the jewels that are hidden within you - is a fine art, in and of itself."


She further elaborates that creative living is where Big Magic will always abide. 

In the first part of the book, Elizabeth Gilbert forces readers to meet their fears head on. It is these fears that limit them from moving into creative living. But she also admits that you need fear. 

"Creativity is a path for the brave, yes, but it is not a path for the fearless, and it's important to recognize the distinction." 

Big Magic is as much about Elizabeth's own experience as it is about enlightening her readers about how they can trigger this magic. In this book, readers will once again get to hear that distinct Elizabeth Gilbert "voice". Moving from one topic to another at the turn of a paragraph. Some may enjoy this rambling personal writing style, while others may need a bit of coaxing. Elizabeth Gilbert is very straightforward in why she wrote this book. It's the exact same reason she wrote her bestseller Eat Pray Love. 


"Okay, okay...Admittedly a lot of critics found Eat Pray Love insufferably unreadable as it was - but that's not my point: My point is that I wrote this book for my own purposes, and maybe that's why it felt genuine, and ultimately even helpful, to many readers."


If you were hoping for a book that focuses on business creativity, this is not it. Admittedly I have read a lot on this topic, so perhaps I was wrongfully eagerly awaiting perhaps a much bigger creative spark from reading Big Magic. But for the uninitiated, this may inspire you to take the leap and factor in some creativity into your routine.



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Blog post by @ShilpaRaikar (Creative and Social Media strategist, decor enthusiast and book lover, who also writes for a branding blog: thinkblink.ca/blog, as well as a lifestyle blog: sukasastyle.com T: @SukasaStyle) 

Big Magic is published by Penguin Canada, a Penguin Random House Company www.penguinrandomhouse.ca  

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