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The Power Of Habit by Charles Duhigg

Have you ever wondered, why do we do what we do in life and in business?

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. The book is laden with insightful case studies that explore how habits work and where, exactly, they reside in our brains.

Habits are a part of our lives. Some are simple and some are more complex. Whether it’s getting dressed in the morning, or pulling out of our driveway, each habit has a different cue and a unique reward. Charles Duhigg argues that every habit, no matter its complexity, is malleable. He insists that, “The most addicted alcoholics can become sober. The most dysfunctional companies can transform themselves. A high school dropout can become a successful manager.”

But there is a catch. In order to modify a habit, you must decide to change it. And when you understand that habits can be rebuilt, the author insists that power of habit becomes easier to grasp, and the only option left is to get it to work.

To quote William James, “All of our life, so far as it has definite form, is but a mass of habits – practical, emotional, and intellectual – systematically organized for our weal or woe, and bearing us irresistibly toward our destiny, whatever the latter may be.”


Habits aren’t as simple as they appear. Even once they are rooted in our minds, aren’t destiny. We can choose our habits, once we know how. Charles Duhigg shows us how we can transform our businesses, communities and lives, by harnessing this new science.

5/5 Sukasa Stars

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